# P2ACH AI

> Measure in-store behavior with P2ACH AI Vision AI: audience analytics, heatmaps, Re-ID, retail media performance, and AI agent insights for store operations.

## About

- Company: P2ACH AI
- Founded: July 2023
- Headquarters: Seoul, Republic of Korea
- Additional office: Pangyo, Republic of Korea
- Overview: P2ACH AI is a global retail Vision AI company. ISO 27001 & GDPR certified. Driving digital transformation with real-time intelligence.
- Vision: Intelligence That Understands the World in Real-Time - AI expands human vision and redefines the way space, people, and content are connected.
- Mission: Transforming Every Space into an Intelligent Experience - We create new digital experiences where people, environment, and content interact in real-time through camera and AI vision analysis.
- Certifications: ISO/IEC 27001:2022, GDPR Compliance

## Key Pages

- [Home - DOOH Hybrid Measurement and Retail Vision AI](https://p2ach.ai/)
- [Solutions](https://p2ach.ai/solution.php)
- [Technology](https://p2ach.ai/technology.php)
- [About](https://p2ach.ai/p2ach_ai.php)
- [Resources - Press](https://p2ach.ai/board/resources/press/board_list.php)
- [Resources - Use Cases](https://p2ach.ai/board/resources/use_cases/board_list.php)
- [Resources - Insights](https://p2ach.ai/board/resources/insight/board_list.php)
- [Contact](https://p2ach.ai/board/contact_us/board_write.php)
- [Request Demo](https://p2ach.ai/board/request_a_demo/board_write.php)

## Solutions

- **DOOH Hybrid Measurement**: Vision AI and WiFi sensing combine to measure advertising media value with Circulation, OTS, OTC, and VAC indicators.
- **Retail Vision AI**: Retail analytics and media insights for customer behavior, store performance, and retail media value.
- **AI-Powered Audience Analytics**: Vision AI analyzes visitor demographics such as gender and age in an anonymized way, giving teams useful audience data while protecting privacy.
- **Advanced Re-ID Technology**: Re-ID tracks movement across multiple cameras to count unique visitors without duplication and keep traffic data reliable.
- **Real-Time Targeted Content**: Audience signals from the media area help teams serve more relevant content in real time and improve ad effectiveness.
- **Smart Shelf & Stock Analysis**: P2ACH AI monitors shelf inventory and detects out-of-stock items in real time, helping teams reduce missed sales opportunities.
- **Spatial Heatmap Analysis**: In-store cameras turn traffic and congestion patterns into heatmaps that help teams improve layout, staffing, and media placement.
- **Intelligent AI Agent**: Ask the AI Agent which ad underperformed, where traffic changed, or what action to take next. It turns offline behavior data into clear reports and next-step recommendations.

## Technology

- **Extrinsic Calibration**: Extrinsic calibration, also used in autonomous driving, corrects camera distortion and aligns camera views with real-world coordinates, enabling accurate 3D position, path, and gaze analysis.
- **High Performance Detection & Tracking**: Detection identifies people or objects, while tracking follows them across frames. Strong tracking reduces missed frames and keeps audience, traffic, and heatmap analysis reliable.
- **Dual-Camera Processing**: One Edge AI Box can run two cameras at the same time, expanding coverage and supporting front-and-back analysis without a second device.
- **Retail Media & Insight**: Person Re-Identification (Re-ID) Re-ID is a sophisticated AI technology that maintains a consistent identity for individuals across multiple camera views, ensuring precise tracking and behavioral analysis.

## Performance

- +48% Increase in interest
- +62.5% Increase in sales (advertised products)
- +5% Decrease in Operation Cost

## Company Milestones

- Signed advertising performance analysis agreements for Myeongdong Square Shinsegae Annex, Kyowon Building M-City, and Street Media
- Obtained GDPR Certification
- Obtained ISO/IEC 27001:2022 Certification
- Secured 3 Billion KRW in Pre-Series A Investment
- Selected for the Deep-tech TIPS Program
- Founded P2ACH AI