1. Client: GXX Convenience Store & Supermarket Retail

2. Applied Solutions: AI-Powered Audience Analytics, Spatial Heatmap Analysis

3. Background: "Disconnected data between in-store and out-of-store; there was no way to measure the 'real' effectiveness of ads." 

• Data Fragmentation: Although promotional ads were displayed via in-store screens, there was a lack of data to connect ad exposure to actual product purchases.
• Limitations of Simple Foot Traffic: While basic visitor counts were available, in-depth analysis of when specific target groups (by gender/age) visited and how they reacted to specific ads was impossible.
• Subjective Operational Strategies: Despite the need for product assortments tailored to each location, operations relied on the experience and intuition of store managers rather than data, leading to inefficiencies in inventory management and marketing.

4. Deliverables: Provision of Raw Data and Analysis SaaS Solution. 

• Metrics on the impact of promotional ads on product purchases. ---> Validated the utility of analysis reports and confirmed an increased intent among advertisers to purchase ad inventory.

5. Key Achievements: 

• Through a successful Proof of Concept (PoC), we calculated purchase impact metrics by correlating ad performance data with product purchase information. The results showed that the target product purchase rate for the exposed group was approximately 38% higher.
• Contributed to location-specific operational strategies by providing demographic analysis and visitor pattern data essential for store management.

6. Testimonial:

"The 'Black Box' of marketing has been opened with data-proven ad effectiveness."

"In the past, it was difficult to give a clear answer to 'How much did we actually sell?' regarding offline ads. By adopting this solution, we completed the data loop: Ad Exposure – Store Entry – Purchase Data (Sales Attribution). Seeing the conversion rate surge for specific age groups after viewing ads allowed our headquarters to make faster and more sophisticated decisions. We are now establishing store strategies with data-driven confidence."

— Business Project Manager of GXX