Privacy Policy

P2ACH AI Inc. is the controller. Address: 28, Seolleung-ro 92-gil, Gangnam-gu, Seoul 06160, Republic of Korea. This public website is intended for business users, partners, investors, media and demo requesters. Customer contracts, offline PoCs, camera or video analytics deployments may be governed by the relevant contract, DPA, on-site notice or separate service notice. If this Policy conflicts with a customer-specific contract, DPA, on-site notice or service-specific notice, the more specific document controls to the extent permitted by applicable law.

Contact form: name, company, department, job title (optional), email, country code, phone number (optional), inquiry type, title, message, attachment (optional), referral source (optional), consent status, submission time, IP address, browser/device data and language setting.
Demo request: name, company, department, job title (optional), email, phone number (optional), venue type, desired demo location, preferred start date, purpose, title, message, attachment (optional), referral source, consent status, submission time, IP address, browser/device data and language setting.
Automatically collected data: IP address, User-Agent, requested URL, referrer, access time, error/performance logs, session identifier, CSRF token, rate-limit record, Datadog RUM events and cookie or similar identifiers. We do not request sensitive data, government identifiers, payment data or biometric data in website forms. If unsolicited sensitive data or third-party information is submitted, we may delete it or restrict processing unless retention is required by law.

We process personal information to respond to inquiries, arrange demos, provide follow-up, verify submissions, prevent spam or abuse, maintain security, provide the website, remember language settings, analyze errors and performance, comply with law, handle disputes, process rights requests and send marketing only where permitted or consented to. Legal bases may include consent, pre-contractual steps or contract performance, legal obligations and legitimate interests. Analytics cookies are not activated before consent where local law requires consent.

Inquiry and demo records are retained for up to 3 years after completion unless a longer period is required for contracts, disputes or law. Attachments are deleted when no longer needed and no later than the inquiry retention period where preservation is necessary. Server session TTL is currently up to 3 hours. Security and error logs are generally retained for up to 90 days. Datadog RUM data is retained according to the Datadog account settings and contract terms and is reviewed for minimization.

When the purpose is fulfilled or the retention period expires, we delete, anonymize or restrict access to personal information. Electronic records are deleted or anonymized so they are not reasonably recoverable, and paper records, if any, are shredded or destroyed. Backup copies are isolated from ordinary use and deleted according to backup cycles.

We do not sell personal information and do not share it for cross-context behavioral advertising under U.S. state privacy laws. We disclose personal information only where required by law, with consent, to service providers acting for us, or as reasonably necessary for a merger, acquisition, financing or business transfer.

We use Amazon Web Services, Inc. and affiliates (Republic of Korea, AWS Seoul Region ap-northeast-2) for cloud infrastructure, database, file storage, Amazon SES email transmission and operational security. We use Datadog, Inc. (United States, datadoghq.com) for website RUM, error, performance and session replay monitoring only after analytics cookies are allowed.
Website inquiry and demo data stored on AWS is stored by default in Korea. Datadog may receive or access IP address, User-Agent, requested URL, referrer, access time, browser/device data, cookie or similar identifiers, RUM session/view/resource/error/performance events and masked session replay data. Transfer occurs through the browser SDK and encrypted HTTPS communications when the user uses the website after allowing analytics cookies. Retention follows Datadog account settings and contract terms and is reviewed for minimization. Safeguards include data processing terms, standard contractual clauses or equivalent transfer safeguards where required by applicable law, TLS, access control, input masking, logging and vendor security review. If you object, you may refuse analytics cookies; essential forms remain available but analytics and error monitoring will be limited.

We use necessary cookies for PHP sessions, CSRF security, language selection and popup/banner dismissal. Datadog RUM loads only after an affirmative analytics-cookie choice. The consent cookie stores the policy version, selected categories and timestamp; if the policy version changes, we may request consent again. See the Cookie Policy for details.

P2ACH AI Vision AI products may analyze camera or CCTV video inputs from customer-operated stores, retail spaces, DOOH media, hotels, transport or mobility environments. Purposes include aggregated and statistical insights such as visitor counts, foot traffic, paths, congestion, ad attention, gaze dwell time, estimated age group and gender, Re-ID-based deduplication and heatmaps. Regardless of whether original footage is stored, video frames may be treated as personal information or video personal information during processing under applicable law, so the customer site legal basis, notices, rights process and contract/DPA apply together.
As a product principle, we do not store original CCTV video or image frames. Frames are analyzed in memory on Edge AI devices, and only aggregated, statistical or de-identified category data and event results are generated and transmitted. We do not use Vision AI outputs for face-recognition identity verification, matching with names or contact details, biometric authentication or tracking intended to identify a specific person. Depending on the customer contract and actual role allocation, P2ACH AI may act as a processor/service provider or as a joint controller for customer-site Vision AI processing.
For Korea, customer on-site signage, contracts or DPAs address installation purpose limits, filming range/time, person in charge, no audio recording, no arbitrary camera manipulation, no use beyond stated purposes and no filming in privacy-sensitive areas. For the EU/EEA, we consider EDPB video-device guidance on lawful basis, transparency notices, minimization, purpose limitation, retention limitation and data-subject rights. For Japan, we consider PPC guidance on camera images and facial-feature data, including purpose specification, retention, outsourcing/joint-use structure and absence of identification purpose. For Vietnam, we consider Decree 13 notice, consent and data-subject-right principles and public-place video/audio recording notice principles. For the United States/California, we consider CCPA/CPRA notice, deletion, correction, opt-out and non-discrimination rights for video, inferred characteristics and information that may be perceived as biometric or sensitive personal information.

The website contact/demo process does not make decisions that produce legal or similarly significant effects solely by automated means. Vision AI outputs are provided for aggregated statistics and operational insights and, as a principle, are not used to make automated decisions that produce legal or similarly significant effects on an individual.

To the extent recognized by applicable law, you may request access, correction, deletion, suspension, withdrawal of consent, restriction, portability, objection and information about automated decisions. Requests may be denied or limited where a statutory restriction or exception applies. Contact sales@p2ach.ai. We verify identity and respond within the legally required period. We do not intentionally collect personal information from children under 14 and will delete it if discovered.

We apply reasonable technical and organizational measures including access control, administrative restrictions, encryption or hashing where appropriate, TLS, CSRF tokens, IP-based rate limiting, upload extension and size controls, logging, vulnerability checks, backup controls and employee access governance. No method of transmission or storage can guarantee absolute security; we maintain incident prevention, detection, response and notification procedures to the extent required by applicable law.

Privacy Officer: Dongyeol Lee, CEO
Privacy Team, P2ACH AI Inc.
Email: sales@p2ach.ai
Address: 28, Seolleung-ro 92-gil, Gangnam-gu, Seoul 06160, Republic of Korea
Korean users may also contact the Personal Information Infringement Report Center (privacy.kisa.or.kr / 118) or the Personal Information Dispute Mediation Committee (kopico.go.kr).

This Policy is effective as of 2026-05-22. We will post updates on the website when laws, services, processors, collection items or retention periods change. Material changes will be separately notified where reasonably possible.

Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
names
phone numbers
email addresses
usernames
passwords
Sensitive Information. We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services. We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
The information we collect includes:
Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
Google API
Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "WHAT ARE YOUR PRIVACY RIGHTS?" below.
To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work.
The categories of third parties we may share personal information with are as follows:
Data Analytics Services
We also may need to share your personal information in the following situations:
Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies
help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
Google Analytics
We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.
Our AI Products
Our AI Products are designed for the following functions:
Video analysis
How We Process Your Data Using AI
All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety.

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process.
However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.
If you become aware of any data we may have collected from children under age 18, please contact us at __________.

In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Account Information If you would at any time like to review or change the information in your account or terminate your account, you can:
Log in to your account settings and update your user account.
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
If you have questions or comments about your privacy rights, you may email us at sales@p2ach.ai.

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

If you have questions or comments about this notice, you may contact us by post at:
P2ACH AI Inc.
28, Seolleung-ro 92-gil
Seoul, Gangnam-gu 06160
South Korea

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.