AI-based DOOH (Digital Out-of-Home) solution provider P2ACH AI announced that it has been selected for the “Deep-tech TIPS” program hosted by the Ministry of SMEs and Startups.

Deep-tech TIPS is a government-backed initiative designed to identify and support promising startups with breakthrough technologies. Selected companies receive up to KRW 1.7 billion over three years for research and development, commercialization, and global marketing activities. Through a rigorous evaluation process assessing technological competitiveness, business viability, and global expansion potential, selected startups are granted substantial R&D funding and opportunities to accelerate growth.

The out-of-home advertising market has long faced challenges in efficiently measuring advertising effectiveness and performance due to high time and cost requirements. To address this issue, P2ACH AI leverages proprietary Vision AI technology to provide advanced advertising data analytics and personalized ad delivery solutions, leading the digital transformation of the domestic and global DOOH market. This selection is expected to further accelerate the advancement of its AI-powered DOOH solutions and global expansion efforts.

CEO Dongyul Lee stated, “Being selected for Deep-tech TIPS enables us to further deepen our technological development and strengthen our global expansion strategy. We will continue to reshape the global advertising market paradigm through innovative AI technology.”