P2ACH AI, an AI-based advertising effectiveness analytics solution provider, has been selected for the “SCALE-UP TIPS” program hosted by the Ministry of SMEs and Startups. Through this selection, the company has secured eligibility to receive up to KRW 1.2 billion over three years for research and development (R&D) and global market expansion support.

SCALE-UP TIPS is a government-private partnership program designed to identify promising startups and support their strategic growth through technology advancement, market expansion, and commercialization. The program adopts an “investment-linked R&D” model, in which private venture capital firms make initial investments followed by matching government funding, thereby strengthening corporate competitiveness. Companies selected in the first half of this year will receive up to KRW 1.2 billion over three years to pursue both technological development and overseas market expansion.

P2ACH AI possesses specialized AI capabilities tailored to the outdoor advertising and retail industries, including Vision AI-based media effectiveness analysis, customer behavior analytics, personalized marketing solutions, and out-of-stock analysis services. The company has been highly recognized for its innovation and global scalability, particularly through successful projects in Japan and Vietnam.

Earlier this year, P2ACH AI raised approximately KRW 3 billion in its Pre-Series A funding round and achieved major milestones, including selection for the “2025 Innovation Premier 1000” and designation as a “First Penguin” company by the Korea Credit Guarantee Fund. The company has also obtained ISO 27001 certification and GDPR compliance certification, reinforcing its technological security and reliability in preparation for global expansion.

A company representative stated, “This selection provides a strong foundation to accelerate both technological development and market expansion simultaneously. We will further enhance our AI-driven data analytics and innovation capabilities in the retail and DOOH sectors to emerge as a global leader.”