P2ACH AI, an AI-based outdoor advertising effectiveness analytics solution provider, announced that it participated in “MAD STARS 2025 (Busan International Marketing Advertising Festival)” held from August 27 to 29 at Signiel Busan, where it received strong positive feedback from industry professionals and visitors through live demonstrations of its latest AI technologies.

Now in its 18th year, the festival was held under the theme “AI-vertising: The Era of AI Advertising & Marketing,” featuring diverse programs and exhibitions focused on AI-driven innovation and creativity in the advertising and marketing industry. With thousands of participants and experts from 74 countries in attendance, P2ACH AI attracted attention by demonstrating Vision AI-powered personalized content delivery, interactive brand experiences, and other advanced advertising solutions that combine measurable performance with creative engagement.

Its differentiated technologies—such as privacy-compliant on-device AI processing and the application of cutting-edge LLM models—drew significant interest from domestic and international buyers and industry experts, leading to numerous collaboration inquiries.

P2ACH AI specializes in digitizing traditionally non-quantifiable aspects of offline marketing through AI technology to innovate marketing strategies and customer experiences. This year, the company successfully raised approximately KRW 3 billion in its Pre-Series A round and achieved notable milestones, including selection for “Shinhan Futures Lab 11th Cohort,” “2025 Innovation Premier 1000,” and designation as a “First Penguin” company. The company is actively expanding partnerships with domestic retail enterprises and generating positive results in the Japanese market.

A company representative stated, “As reflected in this year’s theme, we are entering an era where AI transforms every aspect of advertising and marketing. We will continue to lead global industry transformation through data-driven AI technologies.”