P2ACH AI, an AI-based Digital Out-of-Home (DOOH) solution provider, announced that it has successfully secured KRW 3 billion (approximately USD equivalent) in Pre-Series A funding.

The investment round was joined by leading domestic venture capital firms and strategic investors. With this funding, P2ACH AI plans to accelerate technological advancement and expand into global markets.

Leveraging its proprietary Vision AI technology, P2ACH AI is driving the digital transformation of the DOOH industry. The company develops and operates its “POOH Solution,” which offers a comprehensive suite of capabilities including ad impression measurement, audience analytics, and targeted ad delivery.

A key strength of the solution lies in its ability to precisely measure and optimize advertising performance through real-time data analytics.

Despite global economic uncertainties and a cautious investment climate, P2ACH AI has been recognized for its clear vision of AI-driven transformation and data-based optimization in the DOOH market, demonstrating strong technological competitiveness and growth potential.

The newly secured funds will be used to recruit top-tier talent and further advance lightweight deep learning models and privacy-enhancing technologies. In addition, the company plans to maximize creativity and operational efficiency in DOOH advertising by leveraging AI-powered content generation technologies.

Dong-yul Lee, CEO of P2ACH AI, stated, “This Pre-Series A funding reflects market recognition of our technology, vision, and execution capabilities aligned with industry demand. We will continue to lead the digital transformation of the DOOH industry through AI innovation and grow into a globally competitive company.”