Following its successful Pre-Series A funding round, P2ACH AI, an AI-powered Digital Out-of-Home (DOOH) solution provider, announced on the 25th that it will accelerate strategic collaboration with SOLUM, which played a key role in the recent investment.

SOLUM is a global leader in retail technology, recognized for its world-class expertise in wireless communication and digital display solutions. The company expects P2ACH AI’s technology to significantly enhance its retail solution advancement strategy. In particular, strong synergy is anticipated when combined with SOLUM’s Electronic Shelf Labels (ESL) and digital signage solutions, which reportedly motivated its participation in the investment.

According to P2ACH AI, SOLUM recently introduced a retail media platform integrating AI and digital signage technologies, focusing on maximizing in-store advertising performance and enhancing customer experience.

A spokesperson for P2ACH AI stated, “SOLUM’s AI-powered digital signage and ESL solutions have been recognized for their innovation at global events such as CES 2025. They have already demonstrated tangible results, including increased sales, improved operational efficiency, and the creation of new advertising revenue streams through in-store customer behavior analysis and personalized advertising.” The spokesperson added, “By integrating P2ACH AI’s Vision AI technology, we expect to enable highly sophisticated data-driven marketing and transformative customer experiences.”

P2ACH AI plans to integrate its core technologies—including Vision AI-based advertising data analytics, audience insights, and targeted ad delivery—with SOLUM’s ESL and digital signage infrastructure. This collaboration aims to provide differentiated retail media solutions encompassing real-time in-store targeted advertising, advertising effectiveness measurement, and customer behavior data analytics.

The company further stated that it will leverage this partnership to create new advertising revenue models across diverse retail channels and accelerate its expansion into global markets.