AI-based DOOH (Digital Out-of-Home) advertising measurement solution provider P2ACH AI announced on the 16th that it has been selected for the “2025 NICE Open Innovation” program.

Hosted by NICE Group, the NICE Open Innovation program is an open collaboration initiative designed to foster new business opportunities through Proof of Concept (PoC) projects between the group’s major affiliates and innovative startups. This year, ten affiliates—including NICE Information & Telecommunication—are participating to drive practical collaboration.

Through this selection, P2ACH AI will conduct a PoC for a table-order service in partnership with NICE Information & Telecommunication, one of Korea’s leading payment infrastructure providers. The two companies plan to leverage AI technology to innovate in-store ordering and payment experiences and to validate the commercialization potential of data-driven personalized services.

A representative from P2ACH AI stated, “Through a four-month PoC with NICE Information & Telecommunication, we aim to validate AI-powered innovation in ordering and payment systems, and accelerate both domestic and global market expansion while enhancing our service capabilities.”

P2ACH AI is a startup leading the digital transformation of the traditionally opaque outdoor advertising market through AI technology. The company has achieved notable milestones, including securing KRW 2 billion-scale contracts with major Japanese infrastructure companies and successfully raising Pre-Series A funding.