P2ACH AI, a company specializing in AI-based media effectiveness analytics and retail solutions, announced on the 24th that it participated in “Next Commerce 2025,” held over two days on the 22nd and 23rd, where it showcased innovative offline analytics technology and received strong positive feedback from attending retailers.

Next Commerce 2025 is one of Korea’s leading exhibitions presenting the future of commerce, covering the latest retail tech trends, data-driven decision-making, retail media, and global strategies. This year again, a wide range of industry leaders and practitioners gathered at the event. Through a casual speech delivered by CEO Lee Dong-yul, P2ACH AI shared insights on the future of retail while demonstrating its core AI technologies at the booth, including real-time offline customer behavior analytics, personalized marketing, and space optimization—highlighting the potential for digital innovation in the retail industry.

In particular, the company’s AI solution, which integrates offline retail spaces with data to provide objective insights such as visitor gender, age, movement paths, and dwell time, was recognized by retail professionals as “a practical tool that can significantly enhance store efficiency and customer experience.” It is also expected to expand business insights through data-driven personalized campaigns, product inventory analysis, and experiential content analytics.

A company representative stated, “Based on the strong on-site response at Next Commerce 2025, we will continue to lead digital transformation and data innovation in the domestic and global retail markets.”