Retail Media Measurement
Beyond proof-of-play records, prove in-store media performance.
Go beyond proof-of-play records: see who watched, for how long, and with what level of attention. Turn hard-to-measure offline media performance into actionable commercial insight.
Advertiser“The campaign ran in store—but did it actually deliver business value?”
Media owner“I need proof to win the next campaign, but I do not have the performance data.”
Move beyond estimates. It is time to sell with clear numbers.
- Footfall, exposure & viewed audience
- Dwell-time analysis
- Attention analysis
- Automated reporting
Go beyond reporting. Find the signals that make the next campaign work.
Data is not there simply to expose weaknesses. It reveals hidden strengths, improves media efficiency, and increases inventory value.
Campaign optimization
Turn comparisons into performance recommendations
Identify the screen locations and dayparts with the strongest efficiency, then bring a clearer strategy to the next campaign.
Prove media value
Show the unique audience of each store
Go beyond passers-by. Show how long people stayed and how attentively they viewed the screen.
Build advertiser trust
Professional reporting that earns repeat spend
Deliver the KPIs advertisers care about through dashboards and reports without manual spreadsheet work.
You do not need to change everything. Start with one campaign and one question.
Begin with one screen and one campaign, then experience the measurable value first-hand.
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01
Understand the advertiser need
Choose the test store and campaign best suited to answer the advertiser’s commercial question.
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02
Define audience and media KPIs
Set the metrics that best demonstrate media value, including attention and dwell time.
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03
Build a data-led performance report
Receive an intuitive dashboard and automated reporting.
On-device Vision AI for retail media
Task-specific Vision AI models analyze camera input on a device in the store, infer audience, dwell, and attention signals, and convert them into campaign-ready metrics. Processing, transmission, retention, and access are defined for the selected camera, integration, and security design.
Person detection and tracking, dwell, and attention inference run on the in-store device for supported configurations.
Dashboard metrics are separated from any images or events retained under the agreed design.
Where video export requires masking, it follows a separate review and approval workflow from media measurement.
POS or sales-data connections use a separately agreed data scope and access model.
See the professional reporting that earns advertiser trust.
We surface the insights advertisers care about and organize them in a clear format ready to share.
Multi-dimensional comparison by campaign, creative, store, daypart, and period
Real viewing behavior, including attention and dwell time
Dashboard monitoring and raw CSV exports for deeper analysis
Ask an AI Agent about campaign performance
In a supported AI Agent environment, teams can query the metrics they need in natural language and summarize reports instantly—even without a data specialist.
Example questions
Compare last week’s exposure, attention, and dwell by campaign, store, and screen.
Show the campaigns and media positions with the largest changes during the selected period.
Prepare an advertiser-ready summary and CSV using the same period, filters, and KPIs.
The AI Agent follows the user’s Analytics account and workspace permissions. Answers show the period, filters, and metrics used and separate observed results from interpretation. The current scope is query, summary, and export; it does not change external systems.
Frequently asked questions
Does the solution prove direct sales contribution?
The solution measures media advertising performance. Sales contribution analysis is available when POS and sales data are connected.
Can we use existing CCTV cameras?
Yes. Existing in-store cameras can be used when resolution, position, angle, codec, and other requirements are met.
When is dashboard data updated?
Dashboard data is updated every night at midnight.
You do not need to change everything. Start with one campaign and one question.
Begin with one screen and one campaign, then experience the measurable value first-hand.