DOOH Performance Measurement
Compare reach and exposure across DOOH sites.
Measure circulation, reach, and exposure in one workflow. P2ACH AI selects Vision AI or Wi-Fi for the site and keeps metric definitions visible in every report. Where camera views allow, add viewing and dwell signals.
Start with one site to see which reach, exposure, and reporting views it can support.
- Audience circulation
- Reach & exposure
- Viewing & dwell
- Site comparisons
Give buyers a clear basis for comparing DOOH sites
Choose a pricing, site-comparison, or campaign-reporting question. Define each metric and measurement condition before comparing results.
Audience
Show when and where the audience is present
Compare traffic by location and period, then define the circulation and exposure metrics needed for the media decision.
Delivery
Explain the path from circulation to exposure
Use media position, sensing coverage, and site definitions to separate nearby traffic from the agreed exposure signal.
Reporting
Compare sites with one set of definitions
Give sales and operations the same dashboard view, reporting output, and interpretation rules.
Plan measurement around your media decision
Match the site, measurement method, and report to the decision you need to make.
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01
Scope the medium and audience question
Review location, media geometry, operating hours, traffic patterns, and the decisions the data must support.
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02
Design sensing and metric definitions
Select an appropriate Vision AI or Wi-Fi configuration and document how each reported metric is calculated.
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03
Build the site reporting plan
Compare results with a site-specific baseline, then define the reporting format and conditions for expansion.
On-device Vision AI for DOOH measurement
For camera measurement, on-device Vision AI detects and tracks people and estimates viewing or dwell signals. We convert the signals into the agreed traffic, reach, and exposure metrics. We define transmission, retention, and access separately for Vision AI and any Wi-Fi data.
Models are configured to the field of view, media geometry, traffic pattern, and reporting definition for each site.
Video, derived images, events, and aggregate metrics are separated in the documented data flow.
Where video export requires masking, it follows a separate review and approval workflow from audience measurement.
Review metric definitions and reports
The demo connects each reporting view to its metric definition and measurement method.
Circulation, reach, and exposure metric definitions
Site, period, and media comparison views
Vision AI and WiFi coverage assumptions by environment
Viewing and dwell signals where camera coverage supports them
Technical overview
Underlying Vision AI technology
- Environment
- Published technology overview
- Analysis
- Detection, tracking, and test introduction
- Application
- Review sensing principles and validation scope
Define the questions an AI Agent should answer
The AI Agent is a separate solution that requires agreed data connections. It analyzes authorized data, summarizes results, exports CSV files, and recommends actions. Your team reviews the recommendations and carries them out.
Questions using connected data
Compare circulation, reach, and exposure by site over the last four weeks.
Which sites and time bands changed the most, and which measurement conditions should we check?
If proof-of-play records are connected, separate them from reach and exposure in an advertiser summary.
Answers use only connected data within your account and workspace permissions. Each answer shows the period, filters, and metrics and distinguishes observations from interpretation.
Questions to settle before DOOH measurement
Do all sites need both Vision AI and Wi-Fi?
Vision AI and Wi-Fi serve different measurement needs. We select the method based on field of view, coverage, traffic speed, installation constraints, and the target metric.
How do you address Wi-Fi sample bias?
Wi-Fi signals are treated as a sample rather than a universal census. Site review documents the sampling assumptions, coverage, calibration, and comparison baseline.
Can these metrics support CPM and media pricing?
Circulation, reach, and exposure can inform a commercial measurement model. Before using them for CPM, the network defines its denominator, calibration, coverage, and reporting rules.
Start with one DOOH site and one reporting question
Review the site, suitable measurement method, metric definitions, and reporting plan in a demo.
After the demo, we summarize the suitable method and next site-review step.